Apogee is an AI support platform built for ecommerce teams that want to reduce support costs while improving the buying experience. We designed a branded chat widget that lives directly on the store, helping customers get answers, track orders, and take actions like adding items to their cart without leaving the page.The UX focus was on speed and confidence at key moments. Customers resolve questions faster and stay in flow, while teams see fewer repetitive tickets and smoother handoffs to human agents when needed. The result is lower support load, quicker resolutions, and a support experience that actively supports conversion instead of interrupting it.